July 25, 2016
To our valued stakeholders,
I want to take this time to bring you up to date on True Leaf's remarkable transformation over the last 12 months.
As you know, in 2013, the company filed an application under Health Canada’s Marihuana for Medicinal Purposes Regulations (MMPR) to become a Canadian licensed producer. It has passed through the preliminary and enhanced screening process of Health Canada’s review and is currently awaiting a ‘pre- license inspection’ approval.
While this process unfolds, we are focused on developing our long-term strategy: bringing products to market that contribute to healthy lifestyles for people and their pets.
We have advanced the development of our True Leaf Pet brand throughout 2015 and 2016. This is a natural complement to our MMPR application, as we are able to draw on the knowledge, contacts and experience of CEO Darcy Bomford, who had 25 years in the pet food industry prior to establishing True Leaf.
Under Darcy’s leadership, True Leaf Pet has entered the $104.9 billion global pet care industry with True Hemp, a line of hemp-focused pet chews and supplements marketed through natural pet health and veterinary channels in Canada, the US and Europe.
True Hemp functional chews for dogs align with True Leaf’s mission to provide quality of life for humans and their pets using hemp-based formulations. All three formulations of True Hemp Chews for dogs emphasize the importance of hemp as the primary active ingredient. Hemp supports cognitive health, the body’s response to inflammation, and skin and coat health – and is a source of omega fatty acids, gamma linolenic acid and other substances known to support good health in both people and pets.
Our strategy is to bring to market products that can successfully be sold around the world, meeting regulatory approval in each market. True Leaf's line of hemp products meets these goals and I am happy to say that we have successfully accomplished a number of major milestones: